GumGum's New ?Canvas' Ad Unit Takes Over Publisher Images

In-image advertising company GumGum has launched a bigger, more attention-grabbing ad unit ? one that it says is the industry's first in-image takeover. The company is calling the new unit the Canvas, and it's launching the first ads with digital agency Moxie as part of a campaign promoting The Rocket Mascara from L'Oreal's Maybelline unit. When an image first loads up with the ad, the mascara actually flies across the picture, then there's a quick ad that takes over the entire image space, and it finally settles into a more standard GumGum banner at the bottom. You can see a sample ad here.

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